Direct Investing Pioneer Just Invest Switches 15 Major Benchmarks to Solactive Indices

Direct indexing brings innovation to the passive investing industry by making investing hyper customizable for more consumers. Just Invest, a direct indexing provider, further challenges traditional industry norms by empowering advisors to invest directly in companies via multi-account direct indexing. Now, Just Invest announces switching 15 major benchmarks to Solactive indices. The new indices will be used as performance benchmarks in portfolio construction processes and for performance reporting purposes. By combining Solactive’s expertise in the creation of benchmark indices and Just Invest’s tech-forward direct indexing, the collaboration offers advisors quality direct indexing constructed with benchmarks comparable to major name-brand indices without major name-brand cost.

In an environment that traditionally has been dominated by a few established companies, Solactive is transforming the indexing space with its disruptive pricing model, custom benchmarks, and fast service. In parallel, Just Invest redefines investment management to allow advisors to deliver the optimal solution to their investor clients with automated investment management, boosted tax alpha, and customized direct indexes.

The 15 Equity benchmarks give investors direct exposure to global large, mid & small-cap markets. All benchmarks provided for Just Invest are part of Solactive’s Global Benchmark Series, a comprehensive framework of indices. 

“As we are an industry disruptor ourselves, we are keen to work with companies that share our vision and hands-on mentality, and as a leading innovator in the custom asset management space, Just Invest is a fitting counterpart for our offering and attitude,” comments Timo Pfeiffer, CMO of Solactive. “Direct indexing is a trend that is increasingly splashing over from the US to Europe. Utilizing our indices, Just Invest’s platform allows investors to personalize and adopt index strategies in their portfolio effortlessly. Therefore, we cannot wait to enhance our business relationship with Just Invest forward as direct indexing grows in popularity amongst investors globally.”

“Though our industry peers typically use name-brand indices for their benchmarks, Just Invest is pushing the envelope by partnering with Solactive. Due to Solactive’s excellence in index construction, client-driven principles and best in-class economics, our partnership adds qualitative and economic value for clients and investors. We believe the entire custom asset management industry stands to gain from this collaboration,” said Jonathan Hudacko, CEO of Just Invest.