The Customer Value Index 200 (CVI 200) is derived from a research-based analysis that measures competitive position, social attributes, and authentic core values. The index tracks the price movements of the top 10% of North American listed companies with a market cap over $1 billion that score the highest in our proprietary process, uncovering Customer Value, Social Capital and long-term economic profitability. The CVI 200 is based on the concept that the companies best positioned to outperform in today's competitive environments are those that create exceptional value for customers by operating with a sense of authenticity, transparency, empathy and societal purpose, and consistently generate economic profit.
Please note that the index chart above may be partly comprised of historical performance illustration based on a backtest. The guideline provides an indication where this is the case.